Score /10 — how much the website needs work. Lower = bigger opportunity. 2 = no real site · 4-6 = dated · 8-9 = already good.
Priority — the opportunity combined with how we can reach them. That is why a B often scores lower (better opportunity) than an A.
A Ready to email today: weak site and we already have their email address.
B Often the biggest opportunities (many have no website at all), but no email yet, so reached by DM, call or letter.
C Lower priority: already has a decent site, needs a quick check, or just outside the core patch.
Channel — Email, DM (Instagram/Facebook), Call or Letter. Shown on each card and filterable above.